Post about "Link Popularity"

Link Popularity – Step by Step Guide to Attracting Inbound Links Through Google News, Part 1

There are a number of ways you can get free traffic from Google News. And it is important to note that you do not have to be from CNN to get a considerable number of visitors from the site. To give you an example, if I use the site command, to search for a site’s content will you have to do is enter a lease sites address within the search for on the News site.So, here is what you do, just enter the website address and see how many pages from it are listed.Okay, a particular site may have 75 links. And it is worth noting that Google only keeps news articles as far as I am aware for the last 30 days. So there are 75 news articles from a do it yourself site from the last 30 days…and this site-depending on the niche it falls within were the industry, it may list its blog with news and articles, then obviously, they submit it, or they suggest to Google News that their site would be a good news source, and Google then approved it.So if your site gets approved by Google as a news source, you can get a lot of traffic and a lot of visitors from people visiting the news site. So, having your highly optimized niche content listed on this site can bring you a huge amount of link popularity and inbound links from one of the top websites on the Internet.If you want to submit your content to the site or find out if they will list your information, go to the home page, and scroll down to the bottom. The link you are interested in is “About Google News.” If you click that, and this is quite a long page, scroll down.You want to look for a listing that says “What if I don’t see my favorite news source on the site?” You can get in touch with them here and suggest a news source. You want to click on, “I want to recommend a news source.” So obviously, if your site does have news and is up-to-date, and it may perhaps help if your site is industry specific rather than a general news site. So, if you feel that your site is relevant for submission, there is no harm at all in suggesting it as a content source. You have nothing to lose but everything to gain in the form of link popularity and attracting a greater amount of inbound links.However, if you do not have such a site currently set up, it can be quite a lot of work to set one up and keep it updated very regularly, and it is a possibility that Google News will not approve a site that is brand new. You know, obviously, a site that has been around longer generally has more authority, so, you know, that may be something to keep in mind.If you are out to attract prospective customers and develop your online presence and exposure, you owe it to yourself and the financial future of your business to learn everything you can about Internet marketing.Want to learn more Internet marketing techniques on how to build a successful businesses online?Download it free here: Secrets of Internet Marketing

Brainstorming The Ideas for Influencing Your Mobile App Audience

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.